Visual Guidelines

BASE

BASE represents the fundamental strength and essential core that empowers our users.

Last updated 10/8/2026

Logo

Overview

BASE is a visual branding project for a gaming energy drink designed for Gen Z and Gen Alpha the generation that lives between screens, sessions, and full sends.Built around the gaming ritual of returning to base to recharge, the brand translates that moment into a physical product: an energy drink that signals power-up, not just refreshment.

The symbol

Explain what the overall shape represents.

The counter

Explain a specific detail and why it is shaped that way.fsdfdfsdfdsfdsfsfsfdsfsfdsfsdfssdfsdfsfdsfdsfsgfgfdgdgdgdgdgd

The wordmark

Explain the type treatment and how it pairs with the symbol. bajdahjdsakhdk

Primary

The logo is the primary visual identity of the brand. It combines all key elements and should be used in most brand communications

On dark

The dark version is designed for use on light or bright backgrounds to ensure strong contrast and visibility. Use this version when the logo needs to appear bold and clear without losing detail.

Mono

The mono version uses only one solid color to keep the logo clear and readable in simple print or limited-color applications. Use this version for small sizes, one-color printing, or when full color is not available.

Logo scaling

160px

96px

64px

40px

24px

Minimum size 24px

Downloads

Grab the source files.

No files attached yet.

Logo don'ts

Do not alter the logo. Avoid the following treatments.

Don't stretch or distort the logo.

Don't outline the logo.

Don't use unapproved colors.

Don't apply shadows or effects.

Don't rotate the logo.

Don't apply patterns or textures.

Colors

Tribal Pink

HEX: #E32490
RGB: 227 / 36 / 144

Electric Indigo

HEX: #4100F5
RGB: 65 / 0 / 245

Vivid cyan

HEX: #00E5FB
RGB: 0 / 229 / 251

Pure lime

HEX: #8FFE01
RGB: 143 / 254 / 1

Sport black

HEX: #141414
RGB: 20 / 20 / 20

Full White

HEX: #FFFFFF
RGB: 255 / 255 / 255

Typography

Display

Pixel Digivolve Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+

Body

Inter

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()?+

Scale Category	Typeface	Weight	Size	Case	Letter spacing
H1	Pixel Digivolve	Light	96	Sentence	-1.5
dispaly 1	Pixel Digivolve	Light	60	Sentence	-0.5

Scale Category	Typeface	Weight	Size	Case	Letter spacing
H3	Inter	Regular	48	Sentence	0
H4	Inter	Regular	34	Sentence	0.25
H5	Inter	Regular	24	Sentence	0
H6	Inter	Medium	20	Sentence	0.15
Subtitle 1	Inter	Regular	16	Sentence	0.15
Subtitle 2	Inter	Medium	14	Sentence	0.1
Body 1	Inter	Regular	16	Sentence	0.5
Body 2	Inter	Regular	14	Sentence	0.25
Button	Inter	Medium	14	All caps	1.25
Caption	Inter	Regular	12	Sentence	0.4
Overline	Inter	Regular	10	All caps	1.5

Icons

Imagery

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